Your Personal Brand is Your Reputation

You’ve probably heard the term “personal branding” as it has become quite popular in business and marketing.  What exactly does it mean? 

Your personal brand is your reputation.  It’s what you’re known for and what you’re recognized for.  These days, an online presence is absolutely necessary even if you have a storefront and are not really conducting business online. 

Personal branding is the use of imagery and copy (written words) to convey what you do, who you are and what you offer your clients.  It’s important that your personal branding is consistent, high quality and authentic. 

Using professional images can boost your personal brand as it shows your potential and current clients that you operate at a higher standard. 

High quality images will also help you to stand out from the crowd. 

Whether you already have a marketing plan or need help planning the images you will use, contact me today and let’s start planning your personal branding session to take your business to the next level!