Whether you are just starting your career, making a job change, or starting your own business, your personal brand matters.  What is personal branding?  Essentially, it’s your reputation, what you are known for, or how you and your business are seen to others.   We all recognize huge brands by their marketing images, taglines, and products.  We have our favorites, the ones we tell all of our friends about and the ones we can do without. 

How can you inspire that kind of care in people and loyalty from people?  By diligently building your brand.  And this means sharing your passion and your knowledge through content and building relationships.  It means crafting your marketing to relay your message via writing, photographs, graphics, but also in a way that is appealing congruent and in line with how you want to be seen. 

Are you luxury, affordable, relatable, fun, traditional, etc.? The colors, imagery, and words that you use, backed up by your personality and follow through and level of service are the pieces that go into building your brand. 

Of course, this takes time and it’s important to be consistent and ensure that every aspect of your brand is in alignment with your vision. 

Where do you begin?  A great place to start is your headshot, and making sure you have one in the first place. 

Your headshot is often your first impression online and in your marketing.  It should be a professional, high quality image that makes you stand out from the crowd while giving potential clients a glimpse of who you are. 

The headshot of a defense attorney and of a yoga instructor are going to look very different. 

When you book a personal branding photo session with Erin Valkner Photography, we will discuss and plan everything out beforehand in your consultation.  We will discuss your personal brand goals and vision, and if need be help you craft one from scratch. 

We will design and custom tailor your photoshoot to create a library of images that are in line with your brand to be used for your marketing, website and social media. 

While building and maintaining your personal brand is of the utmost importance, it does not have to be difficult.  I can walk you through every step of the way!  All you have to do is schedule your complimentary consultation.